RULES DON'T APPLY (2016)
Reviewed by Jerry Saravia
I'd be remiss if I did not state that the opening 15 minutes of "Rules Don't Apply" were uninvolving and a little dull. Sometimes a film can evolve and engage us and I was taken aback by this Howard Hughes bio tale because it did not grab me. Then, something happens and the film got me when it decided to get more intimate with its characters. The intimacy shone like a bright light from the gods of La La Land and, by the end of the film, I was engaged by this entertaining, elegant love letter to Old Hollywood.Frank Forbes (Alden Ehrenreich) is a handsome young chauffeur for the reclusive billionaire Howard Hughes, a man that Forbes has yet to meet. At the start of the film set in the late 1950's, Forbes drives Marla Mabrey (Lily Collins, Phil Collins' daughter), a Baptist beauty queen from Virginia, to her screen test for a new Hughes film. Also in tow is Marla's mother (Annette Bening), a far more devout Baptist, who sees that Marla and Forbes are smitten with each other and doesn't approve (Forbes is already engaged). At this point, I thought this was going to devolve into some sort of cutesy, syrupy romance tale of puppy love with a loony Howard Hughes (Warren Beatty) only existing incidentally in the background. I was wrong as the film carefully segues, sometimes abruptly (scenes often just stop before cutting away rather abrasively to the next scene) between Hughes's business dealings, the Spruce Goose near-debacle and plane voyages, to Marla's ambitious plans of becoming an actress who eventually sleeps with Hughes after she has already been fumbling about with Forbes! Not such a pristine Baptist after all.
"Rules Don't Apply" works it melancholic charms best when it comes to Warren Beatty's interpretation of Howard Hughes as a capricious man whose wealth defined him and carried him to plateaus that few others could reach. Whether it was flying the massive plane called the Spruce Goose (which he likes to look at while eating a burger) or cavorting with young women, like Marla, or flying to any destination on a whim or requesting all the Banana Nut ice cream that is left, Howard is the megalomaniac whose tastes run hot and cold. He could get anything he wanted, whenever he wanted, at any price. Warren Beatty portrays Howard Hughes like an adult version of Beatty's own unpredictable stand-up comedy character from "Mickey One" from ages ago, making Leo DiCaprio's equally mercurial portrait of Hughes in 2004's "The Aviator" look normal by comparison. To be fair, the hearings over the Spruce Goose are not as invigoratingly portrayed as they should have been, yet everything else (including the controversy over a writer who faked a biography on Hughes, based on the real-life Clifford Irving) is exciting to watch. You'll even be chewing your fingernails during a hectic plane ride to Acapulco where Howard hardly seems to be attentive to his piloting.
Written and directed by Warren Beatty after a 15-year hiatus, "Rules Don't Apply" gets off to a rocky start and its pacing is unwieldy. Still, once it introduces Beatty's uncontrollable Hughes (almost always shown in deep shadows or silhouette), it flies with passion and verve. The love story between Marla and Forbes also gets a lift, as if Hughes' own passions enliven the potential romance between the couple. The finale is about as romantic and sweet as anything I've seen of late, and this is amazing because I did not care for this Marla/Forbes romance initially. "Rules Don't Apply" is a moody and often elegant tribute to Old Hollywood melodramas, in addition to being faintly melancholic over Hughes' later years. Exquisite and original, once the motor gets going.







