Make McDonald's Great Again

THE FOUNDER (2017)

Reviewed by Jerry Saravia

Michael Keaton has a level of uncertainty, as if he is planning on changing something but he doesn't let anyone in on it. From characters like Beetlejuice and Batman to more austere, complicated individuals such as Daryl Poynter in "Clean and Sober" (my favorite Keaton performance) to Riggan Thomson in the unfortunate "Birdman," something gnaws at the viewer when watching Keaton on screen. He has class, elegance and style but he has a creeping sneakiness about him, not unlike Paul Giamatti who, even when he plays a nice guy, serves up with characteristic nuance a level of duplicity. In "The Founder," Keaton is a man unsure of his direction in life and yet very sure when a business opportunity presents itself.

Just in the opening scenes alone you can tell Keaton is uncomfortable with his lot in life - there is something bigger at the Golden Arches. As we first see Ray Kroc (Keaton), he is desperately trying to sell milkshake makers to no avail. Every stop in every new town leads nowhere. Kroc stays in motel rooms, tells his wife (Laura Dern) that business is picking up, imbibes a little from his flask after an unsuccessful sale and then he ambles on to the next town. But when he gets a call from McDonald's founders, a straight-arrow Dick McDonald (expertly cast Nick Offerman) and his sweet, non-confrontational brother Maurice (John Carroll Lynch, always excellent), about orders for milkshake makers, Kroc's eyes light up. When he gets wind of the fast-food restaurant and sees potential in franchise development, Kroc's eyes burn with intensity. Though the brothers are reluctant at first, McDonald's sweeps the countryside and Kroc does his best to get all the credit. And, boy, does he ever get the credit. He works fifteen hours a day trying to make sure McDonald's becomes as synonymous with Americana as homemade apple pie. Milkshakes made of powder to save money? You got it, despite the founders' objections. Lack of a major percentage of the profits? Work with finance guru Harry Sonneborn (B.J. Novak) and own the land these restaurants rest on! Of course, all this is objectionable to the brothers who never intended to make McDonald's a worldwide phenomenon.

As Kroc builds on the company and renames it the McDonald's Corporation, we begin to see a man who sells his soul and his first wife to gain stature as more than a door-to-door salesman. He craves money and greed slowly envelops him and his life, never seeing what it does to him. Kroc needs no justification - he is selling a brand and mutilating it at the same time, taking its family atmosphere that served the needs of small-town America and turning it into mass-produced hysteria. The roots of corporation grow and the film is intrinsically fascinating at detailing how such financial deals emerge, leaving those who created the brand with their own blood, sweat and tears in the dust.

Although the film never quite manages much insight into Ray Kroc and his faithful wife (why he refuses to leave her a slice of the money pie after their divorce is never clear), or why he forgoes a life with her for some dazzling blonde playing piano at a restaurant (Linda Cardellini, virtually unrecognizable, as a restaurant owner's wife who knows a good financial deal when she sees one), "The Founder" exposes the seeds of corporations taking over small business. Coupled with Keaton's powerful performance of immense strength playing a true sonofabitch with few redeeming values, everything about this reminds us of where we are now. If you have a soul, it will make you angry.