INTERVIEW WITH JAMI BERNARD:
CURRENT BOOK DOCTOR, EX-FILM CRITIC
By Jerry Saravia


Aside from the old guard of film critics from the days of Siskel and Ebert and Leonard Maltin, you'd be hard-pressed to find true film criticism nowadays, only movie reviewing. That is to say film criticism from people who studied film and journalism and actually have printed film reviews that are not just metered to a specifically cumulative rating system on rottentomatoes.com based on a blog or an online magazine review (all apologies to those who still sweat out film reviews in an online mag or a popular blog, just making a point). Sure, some film critics do continue to have their reviews in actual newspapers (Rex Reed, Michael Phillips and David Edelstein, for example) but today, a blog and/or a youtube account and an attitude are all the prerequisites you need to have some sort of audience (The irony of how this interview is presented is not lost on me). That is why it is refreshing to hear from Jami Bernard, former film critic for the New York Post and the New York Daily News and writer of four film books. Jami has also written two memoirs, a couple of writing manuals, even a Lois Lane comic! In addition, she is the book doctor of her own company that caters to struggling authors, Barncat Publishing, where she coaches writers in assessing and polishing their books and steering them in the right direction. Who is Jami Bernard for those who did not read her reviews back in the day? EXTRA! EXTRA! Read all about it!
1.)
Let's start with a rather ironic question: Your last name is Bernard and you went to Barnard College? I suppose it was destiny?
In my world, back when I was in high school, parents (or at least my parents) didn’t get too involved in helping their kids with their college choices. Not like today, when it’s an Olympic sport among parents. I bought one book on colleges off the shelf at a bookstore, where the colleges were described alphabetically, and when I got to Barnard in the B’s, I realized I didn’t need to read further. It was ideal for smart liberal-arts majors, and classes and dorms were shared with Columbia on the same campus, more or less. I read about this one prize they awarded at graduation to one outstanding senior (the Frank Gilbert Bryson award), and I decided right then I would win it … and I did, four years later.
2.)
I know I read many of your film reviews in the New York Post throughout the 1990's (I think you were the only one who was quoted as saying that 1990's "Henry: Portrait of a Serial Killer" was a real horror movie) . Tell us about which newspapers you wrote for aside from New York Post, and did you start writing around 1986?
I started at the New York Post while I was still in college full-time in my senior year, and became a film critic there in 1986 after having tried virtually every other job there outside of sports (reporter, rewrite, editor, page layout, travel, features, even editorial and op-ed…you name it). I had almost always worked nights, so I’d go to the movies during the day before my shift started, and I was always seeing the new movies on the days they opened. In 1993 I jumped to The New York Daily News, and was a lead critic there until 2006 when print journalism was imploding and they no longer had the budget for highly-paid columnists (not only at the Daily News, but everywhere).
3.)
Unless you provided the info above, I know David Edelstein wrote film reviews for the New York Post (and I do recall there were issues with his various 2 star ratings on almost every movie), did you replace him?
For a while I wrote reviews alongside David, but I outlasted him and had the job to myself. I think I took a more fun approach to movies; I gave plenty of low star ratings but also conveyed my pleasure of movies through the tone and spirit of my reviews.
4.)
Name some of your favorite films and genres, and what inspired you more importantly to write film criticism?
On TV shows they always used to ask about my “favorite” movie, and I don’t have one favorite, just a rotating bunch of much-loved ones. I know I answered that question differently in every interview. On the Joan Rivers show I think I named "Bye Bye Birdie," which really is a personal favorite of mine but would not normally make my Top 10 list if I’m being asked about “serious” movies, like "Raging Bull" and "The Graduate." My favorite genre hands-down is film noir — those creepy, cynical movies in which weak men are brought down by femmes fatales, victims of their own flaws. Hah! What does that say about me? But I love the noir atmosphere and the themes of trust and betrayal and the nihilism of it all. (Again, what does that say about me? I find this kind of movie fun!) I also love the old screwball comedies, in which the women are wilier than they appear and in which true (but sometimes sick) love wins out. Uh-oh, I’m seeing a pattern here! I love movies with GREAT dialogue and subtext, and although I’m as easily manipulated as anyone, I’m not crazy about “happy” endings.
5.)
What prompted you to stop reviewing films because I see that now you are the founder of Barncat Publishing where you coach writers?
For at least two years, I knew that my time as a film critic would be coming to an end. The rise of the Internet meant the democratization of public opinion, so that the reign of the “expert” film critic was over. Now, everyone could voice an opinion, even if it was not an informed opinion. Print journalism was dying. I prepared for a full year in the event of losing my job: I sold my apartment in Chelsea to free up my cash, etc. I knew I would not be able to prepare in any meaningful way for what it would feel like to lose my identity as a film critic — I never believed there would be another film-critic job, at least not a good one, so I did not intend to seek one — and the change-over in identity was tough. One thing I never liked about my mother (her coldness) actually came in handy: From the day I walked out of the Daily News, I never looked back. Never went to another industry screening. Never tried to line up another film-critic job, or even a “day job.” I knew I wouldn’t be happy with just any old job, so I spent over a year trying to figure out my future and decided on continuing to write my own books while helping other writers write theirs. I have a very good story sense from watching thousands of movies! I help them with story, structure, tone, dialogue — and that place where most writers fall down, the pitch. So many of my clients have gotten published, when they were just about to give up before they came to me. In terms of viewing, I turned to watching the excellent TV series that are now made, although when I occasionally stumble upon a good movie of today I am just as spellbound as I used to be, and it hurts just a little to be reminded.
6.)
In a largely man's world, was it tough to be taken seriously as a female film critic? I know Pauline Kael was around, Carrie Rickey, Dixie Whatley, Janet Maslin among others but I just wonder about your perception or how others perceived you.
There were not (and still are not) many female film critics, and it was fucking difficult. (Am I allowed to curse? If not, delete!) I remember not being able to make the slightest headway in explaining "Thelma & Louise" to men; that’s when I really understood how men are less able to put themselves in the shoes of female protagonists. The men were all saying, “There’s no one to relate to in this movie!” Huh?! How about Thelma? Or Louise? (Or even Harvey Keitel?) The industry stagnated in many ways because there was not enough female input into the creation or consideration of pop culture. That is definitely changing, but only now, and movies still lag behind many TV series where strong, complicated female characters are allowed to breathe.
7.)
You wrote several books, including one on Quentin Tarantino and chick flicks. I love Tarantino for the most part and I am curious why you decided to write about him?
I had met Quentin several times, from the start of his career onward. He was very open and approachable back then (probably not so much now?) and less guarded or surrounded by toadies. He was excited about movies like a kid at Christmas, and his movies showed it. I had dinner with him at the Toronto Film Festival after my book came out, and mostly what he wanted to know was how I knew he had a foot fetish. I said, “But it’s right there all over the screen!” Now, of course, everyone knows, but back then you just had to watch his movies carefully. For example, there is a close-up in Pulp Fiction of Uma Thurman’s dirty soles. Since everything on a movie set is carefully controlled in ultra-OCD style, what did that mean, that this director wanted not only a close-up of the sole of his leading lady’s foot, but that it actually be dirty? After writing that book, though, I decided I didn’t want to write any more biographies. I had 10 books published, mostly film, and I have just completed my first novel, which is where I really want to stay — in fiction.


8.)
I also see you are credited as writer for two Superman comics! How did that come about?
The Lois Lane origin comic I wrote, based on my own younger days at the New York Post as a cub reporter, remains one of the things I am most proud of. All the pages are framed and hang over my desk! I also rewrote a couple of Superman comics when the scripts were too lackluster. How I got to this…it’s too long and convoluted a story for now!
9.)
You are the first film critic I've interviewed so let me ask: do you think there is a preponderance of comic-book movies?
Comic-book movies have exploded, sure, although "Black Panther" gives me hope that they don’t have to be generic, boring, or totally male-centered all the time.
Footnote: Any writers having troubles with polishing and finishing their books? Contact Jami below. You'll be glad you did.
Jami Bernard
jami@barncatpublishing.com
Barncat Publishing
Your Voice. Your Life.
212-807-6668
www.barncatpublishing.com